The Top 8 Hashtag Aggregator Tools (& Why You Need One)

If you want to pull content from a specific hashtag and add it into a feed on your website, you’re going to need a hashtag aggregator tool.

Depending on the features you need and your website traffic, this tool could be totally free to use, or it will cost a low monthly fee.

In this guide, we’re walking you through how hashtag aggregator software works, what you can do with it, and the best free and affordable tools to try.

What is a hashtag aggregator?

A hashtag aggregator tool pulls content from a specific hashtag and adds it to an embeddable social media feed that you can add to your website. The most common places to put aggregated content are in website footers and blog side bars, but you can create a dedicated landing page or blog post for the content too.

Here’s an example of a local government website using posts from the hashtag #DiscoverAlbany:

Top uses cases for a hashtag aggregator tool

Curious why businesses, organizations, and individuals use hashtag aggregator tools? From our experience here at Curator the top use cases are showcasing content from your clients, customers, or event attendees.

This type of tool is useful anytime you want to collect content from other peoples’ social media accounts, not just your own.

• User generated content – UGC is when your customers and followers create content of your brand. You can aggregate this content by encouraging customers to use a specific hashtag when posting. Then, all you have to do is pull content from that hashtag (and moderate it). To learn more check out these user generated content examples, and how UGC can foster a sense of community among your followers.
• Corporate events – Companies might want to aggregate content from their conferences, company retreats, or other events. They can later use this content on event registration landing pages or hiring pages for recruitment purposes.
• Weddings – Brides love hashtag aggregator tools! Without them, it’s impossible to capture all of the great photos your guests will take. During events, you can even display content from a set hashtag live on a smart TV. (Just make sure to have someone moderate the incoming images.)
• Cities, tourist spots, and other cultural sites – Visitors are snapping amazing photos of your location. By sharing a branded hashtag with your visitors, you can make it easier to collect and aggregate their awesome content.

Top benefits of using a hashtag aggregator

There are so many smart reasons to use a hashtag aggregator tool.

Here are the top benefits:

• Easily collect content from customers, attendees, visitors, etc.
• Save money on content creation (photography and videography)
• Collect testimonials for your product or event
• Make your website more visually engaging
• Utilize the content again and again

How to use a hashtag aggregator

Using a social media aggregator is really easy, even if you have no technical expertise.

Here are the steps to follow:

1. Choose your aggregator tool – The first step is to select a tool that offers the features you need at a price you can afford. Check out the free and affordable options below.
2. Create a feed and set the moderation style to manual approval – The next step is to login to the software and create a feed. Make sure you select manual approval for the moderation style. Because you’re collecting content from other social media users, you can’t use automatic approval. Instead, login and approve content as frequently as you want.
3. Choose your network – You can embed hashtag-driven content from Instagram, Twitter, and TikTok.
4. Choose your hashtag – Next, you need to choose your hashtag. If you have more than one, you can add these hashtags to their own feed or add all of them to one feed.
5. Stylize the feed – The next step is to pick a template for your feed and customize the text colors, background colors, etc. Many people choose to go for a simple grid style so the content can speak for itself.
6. Copy the embed code and add it to your site – Finally, you’ll embed the HTML code in your website where you want it to go.

For more details on these steps, check out our tutorial on how to embed Instagram content. Keep in mind that most aggregator tools are super easy to use and are self-explanatory. So be sure to check out the best tools below.

8 hashtag aggregator tools

Below, we explore the best hashtag aggregator platforms to consider.

1. Curator

Curator is an easy to use social media aggregator that lets you pull content from accounts, mentions, hashtags, and geo locations based on the specific social network. Curator is super easy to use for individuals and brands. On the free plan, there’s no visible branding, unlike the other options on this list.

Top features:

• Hashtag aggregation
• Works with all major social media platforms
• Embeddable feeds
• Layouts and design options
• Moderation rules
• Edit and pin posts
• Add custom posts
• Reporting
• Notifications

Pricing:

Curator’s free plan limits you to three sources, 2,000 monthly views, and daily updates. Upgrading unlocks faster refresh rates, more sources, higher post limits, and unlimited views. The paid plans are ideal for brands that need fresher and more dynamic social content displays, without the Curator watermark.

Rating:

• 4.6 stars on G2

2. Emplifi

Emplifi works as a hashtag aggregator by collecting user-generated content from social media platforms using branded or campaign hashtags. It organizes, tags, and curates these posts into a centralized UGC library, allowing brands to display authentic, shoppable social proof across websites, ads, and social channels.

Top features:

• UGC collection, curation, and permissions
• Hashtag and social media aggregation
• Ratings and reviews management and display
• Content tagging, categorization, and search
• Shoppable UGC integration for eCommerce
• Performance analytics and ROI tracking
• Multi-channel publishing and syndication

Pricing:

A custom quote is available upon request.

Rating:

• 4.4 stars on G2

3. Flockler

Major brands like GoPro, Philips, and IKEA use Flockler as a hashtag aggregator to collect and display user-generated content from multiple social platforms. It turns hashtag posts into dynamic, shoppable social feeds, boosting engagement, time on site, and conversions across websites, events, and campaigns.

Top features:

• Hashtag and social media aggregation
• UGC collection, curation, and display
• Shoppable social feeds and galleries
• Unlimited layouts and views
• Multi-platform support (Instagram, TikTok, X, Facebook, etc.)
• Real-time updates for events and campaigns
• API and manual content options
• Analytics and performance insights

Pricing:

Flockler pricing starts at $110/month (billed annually) and scales with more feeds, AI tools, and premium support for larger teams and global brands.

Rating:

• 4.9 stars on G2
• 4.7 stars on Capterra

1. Juicer

Pricing:

Juicer pricing starts free, with paid plans from $15/month offering more sources, faster refresh rates, no branding, and advanced moderation up to $99/month.

Rating:

• 4.4 stars on G2

4. Embed Social

EmbedSocial works as a social media aggregator by collecting posts, reviews, and hashtags from platforms like Instagram, Facebook, and TikTok. It automatically updates and displays this user-generated content on websites, helping brands boost engagement, showcase authenticity, and convert visitors through dynamic, real-time social proof.

Top features:

• UGC collection, curation, and display
• Reviews management and AI replies
• Social listening and keyword monitoring
• AI review summarization
• UGC and review widgets
• UGC rights and permissions management

Pricing:

Like Curator, Embed Social is available as a free hashtag aggregator. If you want advanced features, you can opt for the paid plans, starting at $24 monthly.

Rating:

• 5.0 stars on G2

5. Juicer

Juicer is an aggregator tool that you can use to moderate and display content from social media. Unfortunately, we can’t recommend it because of the massive Juicer branding it adds to feeds when on the free plan.

Top features:

• Content aggregation
• Content moderation

Pricing:

On the free plan, you can only have one feed and their branding is very noticeable. On their Large plan, you’ll pay $99 per month and get 3 feeds with no Juicer branding placed on your website.

Rating:

• 4.4 stars on G2

6. Social Blend

With Social Blend, you can create social media walls that feature content from specific hashtags.

Top features:

• Content aggregation
• Moderation options
• Reporting

Pricing:

On the free plan, you’ll get one feed, or you can pay $25 per month for 3 feeds and no noticable Social Blend branding placed on your website.

Rating:

• Not reviewed on major platforms

7. Smash Balloon

Smash Balloon is an Instagram feed widget for WordPress.

Top features:

• Content curation
• Moderation options
• Layouts and design options

Pricing:

Smash Balloon offers flexible pricing with individual plugins starting at $49 each. Alternatively, go for the All Access Bundle, normally $598, often discounted by up to 50% during promotions.

Rating:

• 4.1 stars on G2

8. StoryStream

StoryStream is a hashtag aggregator for UGC and a digital asset management tool. It’s a fit for big brands looking to manage multiple types of content in one place.

Top features:

• UGC content curation
• Social commerce
• Digital asset management
• AI automation for content workflows

Pricing:

Each customer gets a custom quote, which is available upon request.

Rating:

• 4.5 stars on G2
• 5.0 stars on Capterra

The best hashtag aggregator

Which hashtag aggregator should you choose? Make sure it has the features and main use case that you’re looking for. Some hashtag aggregator tools are intended for displaying content on a website or a TV. While others are intended for influencer and content management.

If you’re looking for a beautiful and easy way to show off content from a hashtag, check out Curator’s plans.

FAQs

What is a hashtag aggregator tool?

A hashtag aggregator tool collects and displays posts from multiple social media platforms that use a specific hashtag. It helps brands track conversations, showcase user-generated content, and monitor campaign performance. You can embed it on websites or digital displays to show social content and boost engagement.

What’s the difference between a hashtag aggregator and a social media aggregator?

A hashtag aggregator collects posts using specific hashtags from various platforms, making it great for campaigns or events. A social media aggregator, on the other hand, gathers all types of content from multiple sources and displays them on your website or other platforms.

How does a hashtag aggregator work? 

The tool connects to social media APIs to pull content containing chosen hashtags. It’s basically a hashtag manager that organizes them in a central dashboard, allowing users to moderate, filter, and customize how the content appears. This makes it easier to display authentic social interactions in real time.

Which social networks can a hashtag aggregator pull from?

Hashtag aggregators like Curator support popular platforms like Instagram, X (Twitter), TikTok, YouTube, and Facebook. Some advanced tools also integrate with LinkedIn or Threads, giving brands a broader view of engagement and the ability to collect diverse, cross-platform user-generated content. 

Why should brands have a hashtag feed?

Hashtag aggregators boost engagement and social proof by curating authentic content from real users. They’re perfect for marketing campaigns, events, and websites, helping brands visualize community participation. They also let you monitor campaign reach and build credibility through authentic, user-driven storytelling.

Can I customize or moderate my aggregated feed?

Yes. Most social aggregation tools, including Curator, let you manually approve, filter, or remove posts to ensure only relevant, brand-safe content appears. You can also customize the feed layout, colors, and fonts to match your brand’s style and embed it seamlessly on your site or event screen.

Are social media aggregators free?

Yes, Curator is available as a free hashtag aggregator. However, the free plan includes only basic features like limited sources and slower refresh rates. It’s ideal for startups, while paid plans unlock advanced tools such as analytics, customization, and automated moderation for more polished, professional campaigns.

Is a hashtag aggregator legal?

Yes, hashtag aggregators are legal as long as they collect publicly available content through approved social media APIs. They don’t access private data, and most platforms require proper permissions or attribution when displaying user-generated posts.

Do social media aggregators work with private posts?

No, hashtag aggregators can only pull content from public accounts or posts. Private posts remain inaccessible due to privacy settings and platform restrictions, ensuring user data and personal content stay protected.

Will a hashtag aggregator slow down your website?

No, most modern hashtag aggregators are optimized to load asynchronously, meaning they won’t slow down your site. Tools like Curator use lightweight embeds that fetch content in the background, keeping your website fast and user-friendly.

How many social media feeds can a hashtag aggregator pull from?

It depends on the tool and your plan.With Curator.io, you can start with a few feeds on the free plan and scale up as you go. Its paid plans support multiple sources (often up to 15 or more) and unlimited page views, making it flexible for growing brands.