TikTok has evolved far beyond just a social media app for trending dances and funny videos—it’s now a powerful platform for businesses, creators, and influencers alike.
If you’re using Squarespace to power your website, integrating TikTok can be a game-changer and enhance your marketing strategy—especially for small businesses. Adding your TikTok feed to your site lets you highlight engaging content, attract visitors, and even drive sales.
In this post, we’ll show you everything you need to know about TikTok Squarespace integration: why it’s valuable, how it works, and how you can easily set it up. Follow this step-by-step guide to embed TikTok feed onto your Squarespace website and take your content strategy to the next level!
What is TikTok Squarespace integration?
TikTok Squarespace integration is the process of embedding TikTok content onto your Squarespace website. This allows you to display videos directly from TikTok in a way that matches your website’s aesthetic and functionality.
With this integration, you can showcase TikTok videos from your account, hashtags, or curated collections. Whether you’re a brand looking to highlight your products or a creator using TikTok for business, embedding TikTok on your Squarespace site bridges the gap between your social media presence and your website.
This process is made easy with tools like social media aggregators, which let you pull TikTok content, customize its appearance, and embed it with just a few clicks. Once added, your TikTok feed becomes a dynamic part of your Squarespace site, making it more engaging and visually appealing to visitors.
What are the benefits of integrating TikTok into your Squarespace website?
Integrating a TikTok widget, or other tools into your Squarespace site can bring significant benefits, helping you leverage TikTok’s popularity to engage and convert your audience. Here are the top reasons to integrate TikTok with Squarespace:
1. Showcase engaging, dynamic content
TikTok videos are short, creative, and visually captivating, making them the perfect addition to your website. By embedding a TikTok feed on your site, you can create an interactive element that grabs visitors’ attention and keeps them engaged.
And you can take advantage of the TikTok SEO opportunities as well.
2. Use TikTok as a sales channel
TikTok isn’t just a social platform—it’s becoming a leading sales channel. By embedding TikTok content onto your Squarespace website, you can promote products, run TikTok-inspired campaigns, and convert views into purchases directly on your site.
3. Boost social proof
When visitors see your TikTok feed on your website, it helps build trust and credibility. Whether you’re showcasing customer testimonials, influencer collaborations, or user-generated content, a TikTok Squarespace integration reinforces your brand’s authenticity.
4. Increase TikTok engagement
Embedding TikTok on your Squarespace site creates a seamless link between your social media and your website. Visitors can discover your content, follow your account, and interact with your videos, helping you grow your TikTok presence.
5. Simplify content updates
A TikTok feed on your Squarespace site can be set to automatically update when new videos are posted. This saves you time while keeping your website fresh and relevant with minimal effort.
6. Enhance your website design
Squarespace is known for its sleek, professional designs, and TikTok integration only adds to that. TikTok videos bring energy, movement, and creativity to your site, making it more modern and visually appealing.
How to easily embed TikTok onto your Squarespace website
Ready to embed TikTok on your Squarespace site? Be it a widget, plugin, or straight HTML code these 7 simple steps will get you started:
Step 1. Select a free or affordable social media aggregator
A social media aggregator is a tool that helps you collect and embed TikTok content onto your website. These tools allow you to pull videos from your TikTok account, hashtags, mentions, or even trending topics.
Curator is a great option to consider. It supports TikTok and offers features like automatic content updates, design customization, and moderation controls. With Curator, you can easily set up TikTok (and more) on Squarespace in minutes.
Step 2. Create a new feed
After signing up for a social media aggregator, go to the dashboard and create a new feed. Name your feed (e.g., "TikTok Feed") to help you stay organized.
You’ll also need to set the default post status. The options are:
- Approved - Content is automatically approved and manually removed if you don’t want it displaying
- Needs approval - New content does not appear until reviewed and approved by you.
The choice is up to you. But as a rule of thumb, if you are displaying content created by anyone other than you or your brand, select “Needs approval” and review it before it shows up on your website.
Step 3. Click on TikTok as your content source
Once your feed is set up, add TikTok as your content source. Click the “Add Source” button, then select TikTok from the list of supported platforms.
You can choose to pull content from your TikTok account, specific hashtags, or other filters depending on your goals.
Step 4. Connect your TikTok account to the feed
Log in to your TikTok account through the social media aggregator to connect it to your feed. This connection allows the tool to access your videos and curate them for display on your Squarespace website.
Step 5. Review your videos and remove what you don’t want showing
Once your TikTok videos are pulled into the feed, review the content. Use the moderation tools to hide or remove videos that don’t fit your website’s purpose or branding.
If you chose “Approved” in Step 2, you’ll be removing posts you don’t want showing. You’ll do the opposite if you chose “Needs approval.”
Step 6. Stylize your curated TikTok feed
Customize the design of your TikTok feed to match your Squarespace website. Curator offers many templates that are also fully customizable. That way you can start with something you like and easily adjunct it to match your brand.
Step 7. Copy and paste the embed code onto your Squarespace website
Once your feed is finalized, the aggregator will generate an HTML embed code. Copy this code, log in to your Squarespace account, and paste it into the page where you want the TikTok feed to appear.
That’s it. By following these steps, you can create a seamless Squarespace TikTok integration that engages your visitors and enhances your site. Whether you’re using TikTok for business, as a sales channel, or simply to showcase creative content, embedding TikTok into your Squarespace website is a smart way to elevate your online presence.
Also, for those of you using WordPress, Shopify, Wix, or any other website builder, TikTok integration is also super easy.
Try our free forever feed.